• About
  • Login to comment
    • Facebook
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Perfumers
  • Perfume Houses
  • Shop for perfume
  • Resources

All I’ve ever wanted…

Posted by Robin on 25 June 2009 30 Comments

Actress Demi Moore in the promo shoot for the upcoming Helena Rubinstein fragrance, Wanted.

Filed Under: perfume in the news
Tagged With: celebrity perfumes, demi moore, helena rubinstein, video

Advertisement


30 Comments

Leave a comment, or read more about commenting at Now Smell This. Here's our privacy policy, and a handy emoticon chart.

  1. Sunnyfunny says:
    25 June 2009 at 10:03 am

    K, it’s a bit early for me and I thought the clip was of a movie about Helena Rubenstein, starrring Dem Moore. About halfway through, something didn’t add up. : }

    Log in to Reply
    • Robin says:
      25 June 2009 at 10:18 am

      That would work too, LOL…

      Log in to Reply
    • JillS says:
      25 June 2009 at 10:21 am

      Demi looks like she’s dead with her eyes open in one frame. It doesn’t look as though she’s into the fragrance. I like the guy, though.

      Log in to Reply
  2. CedriCeCCentriC says:
    25 June 2009 at 10:09 am

    OMG! Didn’t see this one coming…. HR haven’t had a real perfume since the 80’s flop Barynia. A spicy woody rose if I remember well.

    Log in to Reply
    • Robin says:
      25 June 2009 at 10:19 am

      You remember much better than I do. I can’t remember a HR perfume at all, although her makeup line used to be easily found in the US. If it’s distributed here now at all I’m unaware of it (not that that means much).

      Log in to Reply
      • CedriCeCCentriC says:
        25 June 2009 at 12:28 pm

        Here in Europe HR mostly known for skincare targetting mature skins and their mascaras are as succesfull as those of Lancôme. Italy and Japan are their strongest market.
        L’Oreal (HRs mother company) tried a US releach a few years ago, but pulled out after 2 years.

        Log in to Reply
      • fleurdelys says:
        25 June 2009 at 4:57 pm

        Helena Rubenstein – there’s name from the past! I remember a fragrance called Herbessence, but I don’t think I ever smelled it.

        Log in to Reply
        • Robin says:
          25 June 2009 at 5:35 pm

          Don’t remember that at all! You guys remember the brand much better than I do.

          Log in to Reply
    • miss kitty v. says:
      25 June 2009 at 11:22 am

      I was going to say: didn’t know Helena Rubenstein still existed! But it looks like someone beat me to the punch. It’s been so long since I’ve heard of the brand, I can’t even remember where it was sold. Wasn’t it a drugstore brand?

      Log in to Reply
      • Robin says:
        25 June 2009 at 11:39 am

        No, although it may have gone that route at some point, but was originally (and is now) more of a “prestige” brand.

        Log in to Reply
  3. smartylicious says:
    25 June 2009 at 10:18 am

    Demi looks great. I wonder what the notes are……But finally it looks like it’s something not geared towards the *younger audience*, as I’m bored with those cliche fruity florals ;) Hopefully this will be nice. I didn’t even know they revived the HR line. But I do have one question. At 1.15, the guy is stepping on Demi Moore??

    Log in to Reply
    • Robin says:
      25 June 2009 at 10:35 am

      LOL…you’re right, a big suede boot!

      Log in to Reply
  4. Karin says:
    25 June 2009 at 10:20 am

    Hmmm…OK. I thought I’d heard of Helena Rubenstein, but decided to look her up. Turns out she started a cosmetics company in the early 1900’s – and was extremely successful. Since I’ve never seen her cosmetics for sale locally, I looked at the HR website. Looks like they’re not available in the U.S.

    Loved this quote attributed to her (from Wikipedia) – “There are no ugly women, only lazy ones.” Ha.

    Log in to Reply
    • Robin says:
      25 June 2009 at 10:38 am

      HR was bought by L’Oreal in the 90s. At the moment, they are apparently biggest in Italy in Japan. Don’t think they’ve been big here for a very long time. They are emphasizing over-40 beauty, which is nice.

      Log in to Reply
  5. Gilty says:
    25 June 2009 at 10:59 am

    Hi. Long time reader/lurker posting for first time. Love NST. Didn’t HR do Heaven Sent? It was a staple of my youth (she admits, instantly giving away her age…)

    Log in to Reply
    • Robin says:
      25 June 2009 at 11:04 am

      I thought that was Dana, but you might be right that HR did it originally….

      Log in to Reply
    • Robin says:
      25 June 2009 at 11:04 am

      Oops…and should have said hi & welcome!

      Log in to Reply
  6. Gilty says:
    25 June 2009 at 11:08 am

    Thanks, Robin. Not sure which came first, HR or Dana. My bottles from the early 70s were HR. I’d like to smell it again but would probably be hugely disappointed (in the frag and in myself for loving it so much!)

    Log in to Reply
    • Robin says:
      25 June 2009 at 11:22 am

      Would guess HR — just checked and Dana seems to own the name at the moment, at least in the US. And agree — don’t smell it again, by now it’s probably been reformulated to death anyway!

      Log in to Reply
  7. RusticDove says:
    25 June 2009 at 11:22 am

    Demi Moore looks better now than when she was a young actress on General Hospital and a little later when she was a ‘Brat Packer’. In the film you can tell she definitely has a little bit of ‘character’ in her face, not flawless, but, hey how about that, still beautiful. Then at the end when they show the print ad, she’s airbrushed within an inch of her life. Typical. In this day of ‘HD’ get over the super glossy, faux effects already. Oh yes, the perfume. I wonder what the notes are and where it will be sold?

    Log in to Reply
    • Robin says:
      25 June 2009 at 11:40 am

      She’s gorgeous. I’ve seen some complaints that HR is targeting women 40+ and using a model who has had surgical work, but whatever…she looks great.

      Log in to Reply
      • miss kitty v. says:
        25 June 2009 at 12:50 pm

        In that industry, who are you going to find over 40 that hasn’t had work done? It’s kind of par for the course. And at least she still looks like a human being. She doesn’t seem to have had any real extreme work done.

        Log in to Reply
        • Robin says:
          25 June 2009 at 1:16 pm

          Agree!

          Log in to Reply
          • RusticDove says:
            25 June 2009 at 2:47 pm

            I agree also. She doesn’t have that weird look some of the celebs [and some everyday folk too] have who have gone over the top with botox, etc. I think she makes a fine spokesmodel for the 40+ crowd – I just wish they wouldn’t ruin the image by airbrushing her to death. Again, I think she looks more beautiful than ever.

  8. Joe says:
    25 June 2009 at 12:13 pm

    Nice film & ad. And like everyone else, hearing the name Helena Rubenstein is a blast from the past. Any other news on the fragrance? Notes, launch, etc.?

    Log in to Reply
    • Robin says:
      25 June 2009 at 12:19 pm

      Don’t know a darned thing except that DM apparently mentioned in her twitter feed that she was at the launch in Paris this week.

      Log in to Reply
  9. prism says:
    25 June 2009 at 6:41 pm

    the bottle looks…. ~lovely. lol

    Log in to Reply
    • Robin says:
      25 June 2009 at 7:22 pm

      :-)

      Log in to Reply
  10. alotofscents says:
    26 June 2009 at 12:51 am

    I turned 50 on the 9Th, and my 30something niece asked me, “How does one get to be fifty with no wrinkles on your face?) It made my year. But when I was 25 I started a habit of wearing sunscreen everyday. ?????
    Helena in the 70s and 80s had one of the first mouse/conditioner. You could only get it in a salon. It made my hair shimmer with shine. I wish, or hope, they still make it somewhere. Her scent should be good if they have maintained a high standard.

    Log in to Reply
    • Robin says:
      26 June 2009 at 10:43 am

      Happy belated birthday!! And congrats on avoiding wrinkles :-)

      Log in to Reply

Leave a reply Cancel reply

You must be logged in to post a comment.

Advertisement

Search

From NST at Twitter

  • "Houston's corpse flower to bloom any day" (axios houston) https://t.co/cd3HQwRNT1,
  • "Composition Of Roman Perfume Identified For First Time, And It Smelled Like Patchouli" (iflscience) https://t.co/RIQd8yYiIN,
  • "Meet the fragrances celebrities actually wear" (harpers bazaar) https://t.co/4l6j3tnc0T,
  • "9th Art and Olfaction Awards: Meet the Winners" https://t.co/NwvjC07T1O,
  • "The Surprising Spot Screen Legend Ann-Margret Puts Her New Fragrance" (people) https://t.co/GzuVkM0Y1l,

Browse by...

Topic

Perfume talk New fragrances
Shopping Books :: News
Body products Home fragrance
Polls Another subject

Date

March 2023
February 2023
January 2023
December 2022

Prior months

Author

Robin Jessica
Angela Kevin
Erin Guest Author

Tag

Celebrity perfumes
Cheap thrills
Collector bottles
Perfumista tip series
Video
The complete tag index

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

List of upcoming Friday projects

20 May ~ Haiku Challenge
20 May ~ splitmeet

Back to Top

Home
About Now Smell This :: Privacy Policy

Shop for Perfume Online
Perfume Shopping in New York
Perfume Shopping in London
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Links
Perfume Books
Fragrance Awards

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2023 Now Smell This. All rights reserved.