Actress Demi Moore for her new makeup and fragrance collection for Swedish direct-sales cosmetics firm Oriflame, More by Demi.
Helena Rubinstein’s new Wanted fragrance was built around an abstract accord of magnolia wood, and is meant to be a “a vibrant woody floral filled with sensual and carnal tension”.1 Sounds good, no? And while I have no particular feelings about Demi Moore either way, it’s always nice to see someone over the age of 40 (or let’s face it, even 25) fronting a new perfume.
Wanted doesn’t quite live up to its steamy advertising, but it’s not bad. The opening is a fruity-lemony blend of ylang ylang and magnolia (other notes include iris, cedar, sandalwood and vanilla). It’s rather high pitched — yes, even vibrant — in the early stages. The dry down falls squarely into the modern “fresh floral” mode: it’s airy and clean, slightly watery, and very smooth…
Demi Moore (who fronts the new Helena Rubinstein Wanted fragrance) wants to know.