Elizabeth Arden will launch Pretty, a new fragrance for women, this coming March. Pretty is a floral fragrance that "celebrates the ritual of getting ready to go out".
Pretty was developed by perfumer Claude Dir, and includes notes of mandarin orpur, orange blossom, peach nectar, petalia (a new Givaudan molecule), star jasmine, pink iris, white peony, fluffy musk, jacaranda wood and creamy amber.
Elizabeth Arden Pretty will be available in 50 and 100 ml Eau de Parfum and in matching body products; the bottle design was inspired by a bud vase. (quote via moodiereport, additional information via wwd)