It marks a first new fragrance pillar for Elizabeth Arden since the launch of My Fifth Avenue in 2018, and comes as Revlon looks to both reinvigorate the Elizabeth Arden brand and ramp up efforts in fragrance across its portfolio. “At Revlon, we’re in what I would call long-term value creation and rebuilding mode,” said Amber Garrison, who joined the company last fall from The Estée Lauder Cos. as president of Elizabeth Arden and fragrances at Revlon. “Elizabeth Arden has a long history of excellence and credibility in fragrance, and we felt it was time for a new articulation of that vision.”

— Read more in Why Elizabeth Arden Is Launching Its First New Fragrance Pillar in Eight Years at Women's Wear Daily.