Sean Combs of Sean John in a new promo spot for the recently released I Am King fragrance. This one is around 5 minutes long; there is a longer version here where Diddy talks to the camera and explains that the film is his audition for the James Bond role, and dedicates the I Am King fragrance to Martin Luther King, Barack Obama and Muhammad Ali. That one is over 6 minutes.
Found via Techcrunch, where blogger Michael Arrington declared: "This is, officially, the worst thing I have ever seen on the Internet."
Update: if that wasn't enough Diddy for you, check out his new billboard in Times Square.