Sarah Jessica Parker’s latest is Covet Pure Bloom, the first (and if I had to guess, the last*) flanker to last year’s Covet fragrance. Covet may or not be discontinued, but it has disappeared from several department stores so I can only assume that it was not the instant crowd pleaser that Lovely was.
I liked Covet, in fact, I picked it as the best celebrity fragrance of 2007 (as I noted at the time, some people really hated it, but at least it wasn’t so mind-numbingly dull that nobody cared either way). Covet’s opening was more challenging than Lovely’s, and to my mind, it was considerably more challenging on paper than it was on skin — on a test strip, it was very lemony-green and sharp and reminiscent of citronella, and it stayed that way a good long time. I didn’t think of it as a wildly risky fragrance, but perhaps anything that isn’t an instant crowd pleaser (especially on paper) is risky given today’s competitive celebrity fragrance market.
Enter Covet Pure Bloom. I sort of expected Covet Pure Bloom to be the pinkified, floralated version of Covet, with the challenging parts tamped down…
