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Un garcon feminin

Posted by Robin on 5 June 2008 21 Comments

Model Agyness Deyn for Jean Paul Gaultier's upcoming fragrance, Ma Dame (fragrance announcement coming up shortly). If anyone knows the song, please comment.

Update: the Ma Dame video was shot by Jean-Baptiste Mondino. The song is 3eme Sexe by Miss Kittin And The Hacker, and you can see the music video here.

Filed Under: perfume in the news
Tagged With: agyness deyn, jean paul gaultier, video

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21 Comments

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  1. Anonymous says:
    5 June 2008 at 10:51 am

    Don't know the song, but I do get the message. Just wish the perfume industry would realize that woman over 40 are probably buying MOST of the fragrance these days. How about a model with the look and feel of a Rosselini? What happened to them? Where have they gone. REAL women! with sexual bodies.

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  2. Anonymous says:
    5 June 2008 at 11:05 am

    The song is a cover version of group Indochine's “3ème sexe” ( = 3rd gender). The lyrics say that it's OK to be an androgyne girl or boy.

    In the ad :

    “Gimme your hand, (2 times)

    A boyish Girl,

    A girly Boy.”

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  3. Anonymous says:
    5 June 2008 at 11:12 am

    Thanks, we were researching at the same time! This version appears to be by Miss Kittin & The Hacker.

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  4. Anonymous says:
    5 June 2008 at 11:13 am

    I understand your complaint entirely — but still, this is the best commercial I've seen so far this year, and as the fragrance is apparently geared towards young women, the choice of AD was probably a good one.

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  5. Anonymous says:
    5 June 2008 at 11:17 am

    Yes it is (easily checkable on youtube…) !

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  6. Anonymous says:
    5 June 2008 at 2:46 pm

    So Agnes is tired of The Beat already?

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  7. Anonymous says:
    5 June 2008 at 6:35 pm

    LOVE it….and I get to hear an English voice (Agnes perhaps?) pronounce ” parfum”, with a lovely french accent. Thanks Robin.

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  8. Anonymous says:
    5 June 2008 at 7:14 pm

    She is a busy woman, she can't be tied down to one scent ;-)

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  9. Anonymous says:
    5 June 2008 at 7:15 pm

    I was wondering if that was her speaking at the end or not (?)

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  10. Anonymous says:
    6 June 2008 at 8:09 am

    No, what you hear is an English voice saying, 'Ma Dame, le nouveau parfum de Jean-Paul Gaultier,' with a very very strong *English* accent, not a French one. LOL!

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  11. Anonymous says:
    6 June 2008 at 8:10 am

    Probably not. Models don't usually speak, do they? LOL!

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  12. Anonymous says:
    6 June 2008 at 9:23 am

    Bela, you would roll over and die if you heard my “accent”!!!

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  13. Anonymous says:
    6 June 2008 at 12:18 pm

    Oh, but, R, I adore Brits or Americans speaking French. It sounds so cute. I love the way whoever speaks on that ad says that sentence. :-)

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  14. Anonymous says:
    6 June 2008 at 12:41 pm

    HA, but I sound nothing at all like that. Trust me, you would not find it cute — closer to pathetic.

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  15. Anonymous says:
    6 June 2008 at 4:41 pm

    How very Burberry – right down to her “dance moves” towards the end lol

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  16. Anonymous says:
    7 June 2008 at 10:33 am

    Thats the problem! ALL the new fragrances are geared toward younger women!! But, I took another look at the commercial and it was well done, albeit my heart stopped when she slashed those beautiful clothes!

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  17. Anonymous says:
    7 June 2008 at 1:55 pm

    It is very similar! Apparently JPG does not mind.

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  18. Anonymous says:
    7 June 2008 at 1:55 pm

    Very true, it is a common complaint.

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  19. Anonymous says:
    11 June 2008 at 12:50 pm

    I was wondering about her “it” status. . she's kind of extreme and it seems to me that “it” is always very watered down for the mainstream market. But I saw her haircut on a cute girl on “so you think you can dance” and those creative kids are always on the edge of fashion.

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  20. Anonymous says:
    25 August 2008 at 6:32 pm

    I totally agree with you! Whatever happened to glamour and chic in perfume advertising?!

    The surprising thing is that the people who are often represented in this type of advertising usually never even wear the product!

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  21. Anonymous says:
    26 August 2008 at 8:20 am

    I think Ma Dame in particular will skew fairly young though. Notorious & Magnifique seem to be going for the “glamour” angle this fall.

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