Jean Paul Gaultier will launch Ma Dame, a new fragrance for women, this coming August:
...the fragrance targets a younger consumer than previous creations, and plays on the theme of the modern-day garçonne, or the rock-inspired tomboy—in line with Gaultier’s love affair with androgyny.
Ma Dame is described as a fresh floral scent. It was developed by perfumer Francis Kurkdjian, and the notes feature rose, grenadine, musk and cedar.
Jean Paul Gaultier Ma Dame will be available in 30, 50 and 100 ml Eau de Toilette and in matching body products. (via cosmeticnews)
Other recent lauches from Jean Paul Gaultier: Gaultier2 Eau d'Amour, La Cologne Fleur du Male, Monsieur Eau du Matin.
Update: According to Women's Wear Daily, the notes also include sour orange. In the US, Ma Dame will launch on September 1st, and will be exclusive to Macy's through November.
Elle UK quotes perfumer Francis Kurkdjian on Ma Dame: "There is a great deal of strength and a great deal of softness in the fragrance. The same could be said of girls today."
Another update: see a review of Jean Paul Gaultier Ma Dame.
Could those boxes/bottles BE more cheap-looking? I'd expect to find these on the bottom shelf in a drugstore. Still, at least it's a youth-market scent that's not a fruity floral.
I have a feeling they were going for a kicky look, but have to agree, the box looks more cheap than kicky. Can't decide about the bottle. I do like that they got the torso in there.
I'm hard pressed to decide if “fresh floral” or “fruity floral” is preferable…we'll see. It's a short list of notes, as is often the case when FK is the perfumer. Might not be very fruity (?)
Anyone notice the Gaultier play on words? Madame – traditional french address for a married woman and Ma Dame, slang for “my woman”, as in she's my woman.
I like the bottles, but not the boxes. Will have to test it.
I like the whole concept: the model, the box, the bottle and who knows also the juice.
She will be one of those topmodels for she fits well in anything. The commercial seems like it is made for her and yet she could easily be the woman from the YSL commercial, driving that car in that '80s outfit.
Jean Paul Gaulthier knows what he is doing and I like that!
I love the Gaultier brand to death, but I wish he'd slow down a bit. I still haven't gotten to try Monsieur or La Cologne Fleur du Male.
I actually really like that box design — to me it's very retro and I guess I could say… “kicky.” Bottle is not bad.
I'm not sure how “androgynous” or tomboy a “fresh floral” is… I find that concept about as tired as the whole “genderless” discussion we were having the other day. Except at least androgynous connotes both male & female, whereas genderless seems just boring and connotes being “neutered.” I think I would actually like this scent if it had a good kick of CEDAR… I'll be curious.
I didn't even realize there was a flanker “La Cologne Fleur du Male” released in May until you mentioned it and I looke it up. Seems like a waste of energy to me because I found the original FdM pleasant, but overly sweet, linear, and thus, boring.
The Monsieur Eau du Matin sounds like something worth trying though.
She has so much energy — I liked her commercial for Burberry The Beat too.
I think it will not be in the US til September, unfortunately…
I haven't seen it yet. I liked FdM better than you did, but can see wanting a less sweet summer version — but don't know if that is what “La Cologne” is.
I'm hoping that “fresh” didn't mean “FRESH”, if you know what I mean! I'm curious too.
Nothing says androgyny like roses and grenadine. It sounds like they cooked up a young bright fruity floral, realized that Ms. Deyn carries the weight of the zeitgeist right now and did an aesthetic mash up, Ms. Kiten style.
On the other hand, it is possible that this is predominantly a delicious cedar (CdG style) with some fruit up top a la Costes. I like Francis Kurkdjian's work so this should be interesting.
The bottle looks like it were borrowed from some Salvador Dali fragrance…
I tried it yesterday, and IT IS a fruity floral. I couldn't find the freshness, as hard as I tried. I could have sweared it was made by Sophie Grosjman: fruity, sweet, long lasting… Nothing new, in my taste. And, definitely, not edgy nor modern.
I like the bottle, there's an humor in straightforwardness which they trying to convey the tomboy concept with, IMO. Also, it's nice somebody finally thinks about tomboys, too! (I know, I know, tomboys are suddenly *in*, and soon everybody will be a “tomboy” on the streets, but it's still lovely).
For people who love glass art see: http://www.kostaboda.com and navigate through menu/experience/collections. And it is Swedish not Danish.
A nice website also http://www.swedishartglass.com and if you see the sculptures you will see this 'countermirroring effect' – which is just my word for it.
Almost snorted tea through my nose at “Nothing says androgyny like roses and grenadine.”
I guess the only thing that would amp that kind of androgyny is saying it contained a “cosmopolitan cocktail accord.”
Very interesting marianne! I thought this was something exclusive to Dali's art.
Grenadine = Pomegranite, n'est-ce pas?
Originally, but today, not usually.
Lenika, I did not even know tomboys were *in*, but I guess that explains the popularity of Agyness Deyn.
Pyramus, I agree, the woman in the ad is going to wear something very daring, not the latest designer scent. We'll have to wait to see if they've gone edgy…
You know, I really like the Monsieur. It's in the Terre d'Hermes / Encre Noir / Sycomore line of mineral vetivers, but there's something about it I really like. Very unisex, I'd say.
As Pyramus says, it looks very much like the rubylips…
The add is killer, though.
And about tomboys/80's being in vogue… Agyness reminds me of the girl in the Elton John's video I don't wanna go on with you like that.. circa 1988, but then Agy was 5 at the time, hehehehe.
And let's not forget this geek's FAVOURITE Blonde Tomboy (spacegirl) from my favourite TV show of ALL times, Peabody award winning Battlestar Galactica…
p.s.: Robin, wouldn't it be grand if by carelessly cutting away fabric and hair we would all end up looking like that? If I tried that at home I would end up as a very scary (and pale) venice beach bum!
They are so interesting and beautiful. Thank you for the links.
Seriously!?! Then why haven't I tried it yet??
Hey, she's cute! I look just like that
Sorry to say I never saw BG — I am/was a Star Trek girl.
And on your last point: the only way cutting would get me to Agyness Deyn's body is if it involved cutting lots of flesh along with the fabric & hair. That girl is all legs!
LOL! I am constantly surprised. I think the whole Gaultier Fragrance Universe is Tres Magnifique… Fragile is an unknown Masterpiece, and Fleur Du Male is Exhilirating… this new one sounds Rather Delicious! Love the Idea of Layering Rose with Musk and Cedar! then the twist of Grenadine, Lovely! also the bottle is Sublime! Taking the Uber-Feminine Gaultier Bust and ensconcing it in a Squared Off Masculine Bottle truly plays on the Androgyny Angle. Is it Edgy? Probably Maybe! Is it Androgene? Perhaps? i can't think of anything less I am worried about! Does it Smell Wonderful? That i am sure of. I can pretty much smell it already and i think it sounds Great. just because it's “Youth Targeted” does not mean that a wide variety of women cannot wear it, Hell as a man i might just give it a try, i already wear Flowerbomb so this might be another womans Fragrance i can wear!
I like the boxes, but not the bottles
Can we have an agreement ?
bottle is simillar to a previous creation of Selvador Dali !!!
Done, I'll buy and send you the box, LOL…
You are very optimistic, LOL…the one person who has smelled it (see above) is less so
TheNoseKnows, roses, musk, cedarwood, grenadine…that must be good, thinking about Montale Roses Musk and Andy Tauer Le Maroc pour elle with roses cedarwood…and this comes from Gaulthier…I feel pretty sure I will like it.
I have J.P.Gaulthier Classic and I love his Le Male, did not smell any of the others sofar but yep the grenadine could be a nice twist.
This week I tried Gianfranco Ferre, Ferre Rose also by Kurkdijan and I quite liked that one. Also a scent with rose and on the sweet side, very well done.
I love the way they came up with this kind of bottle. Very funny!
Can't wait to smell this fragrance.
Where did you find it to try? I've only seen it online (bloomingdales and dillards).
It's a nice nod back to Classique
I haven't seen it “in person” yet either — but VanillaGirl is in the UK so maybe it is already widely available there (?)
hello… I just smelled Ma Dame and found it quite interesting… It reminded me of his previous JPG Classique fragrance, mixed with … say Angel or Angel Innocent? An addictive sweet and sour-y smell, that is not subtle at all. I find that the bottle and the scent go well together but to me, ''Ma Dame'' is a name you would use for someone 'older'. I thought it was called ''Mad Ame'' as in ''crazy spirit'' which, to me, would represent this fragrance better. As for the packaging, it goes with all the neon t-shirts we've been seeing everywhere from the runway to the dollar store. The logo is a bit 'punkish' and fits so well with the model chosen for the adverts… This punch-y funky juice is not for just every Ma dame…
It reminded me of Classique too, and thought it was a fun scent.