What distinguishes a Count from a waiter? What makes a princess? The nature of nobility is one of the questions raised in A Gentleman in Moscow by Amor Towles.1 Perfume lovers might torque the question to “How does a classic French perfume differ from a department store floral?” and “Is it worth it?”
I often say that it's the perfume that chose me. From an early age, I was fascinated by the world of couture and luxury for the art, craft and handcraft aspects. I wanted it to be my work. Unfortunately, I am not a skilled drawer and I was told that the field was closed to me.
— Perfumer Francis Kurkdjian, quoted in Meet The Men Behind Some Of The World's Most Coveted Fragrances And Olfactory Experiences at Forbes.
The background: Burberry’s first pillar fragrance since the license moved from InterParfums to Coty, Burberry Her aims to evoke the youth, bustle, energy and creativity of London for women who are ‘Londoners at heart’. It also appears to be aimed at increasing Burberry’s share of the lucrative Asian market.