Christian Dior will launch Bonne Étoile, a new fragrance for the Baby Dior collection…
Perfumer Francis Kurkdjian talks about the new Christian Dior J'Adore L'Or.
In 10 years, [perfumer Francis] Kurkdjian predicts “we won’t smell anymore.” Wait, what? “I think we’ll have a chip right in the brain where the olfactory memory is,” he says. “You’ll go on an app and you’ll buy a membership for L’Or de J’Adore. And then you will download it and [it will] say, ‘Do you want to accept the signal of L'Or de J'Adore?’ And it will hit your brain, and you will ‘smell’ it. [Technology] is going so fast, I’m sure we’re going to get there.”
— Read more in Francis Kurkdjian Says We Won’t “Wear” Fragrance in the Future at Allure.
When you start out as a young perfumer, you get told to think about who will wear the fragrance. They say, ‘She’s like this, she’s like that, she drives a BMW.’ And that used to be exciting to me. But now? It doesn’t make sense to me at all. Christian Dior once said, ‘My models are all the women of the world.’ And it gives me such a relief to hear this, because this is for the widest audience possible.
— Perfumer Francis Kurkdjian on the new version of L’Or de J’Adore. Read more in Dior’s Golden L’Or De J’Adore Is A Cult Scent In The Making at British Vogue.