• About
  • Login to comment
    • Bluesky
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Archives

M by Mariah Carey's "Virtual Ford Model Search"

Posted by Robin on 16 November 2007 7 Comments

M by Mariah Carey joins with Ford Models and MTV to launch the "Virtual Ford Model Search", a campaign to find the new face of MTV's Virtual Hills (a virtual world based on the network's show, The Hills):

The campaign is designed to appeal to a generation of young, aspiring consumers who take their online persona as seriously as their real-world presence...

Beginning Monday, viewers can go to vmodelsearch.mtv to create their own customized avatar, which they'll use on their quest to become the world's first-ever virtual model. Participants will experience opportunities to "meet" in-world with a roster of Ford Models' experts who will provide invaluable beauty and styling tips on everything from fashion, skincare, hair, and makeup -- of which all can apply to the real world. Viewers are then given a virtual bottle of M by Mariah Carey -- complete with a spray animation -- along with a Ford Models portfolio book to carry throughout the virtual world.

[...] At the heart of the campaign is a series of events in early January, in which models will be asked to show off their virtual acting capabilities by posing with the bottle and acting out a commercial for the fragrance. They will also be asked to walk a virtual runway and compete in a virtual dance contest. Representatives from Ford Models, Elizabeth Arden and MTV will conduct the judging.

Three finalists will be chosen by an expert panel on January 14, 2008. The winner -- as determined by viewer votes -- will be announced on-air on January 31, 2008.

(via prnewswire)

Filed Under: perfume in the news
Tagged With: celebrity perfumes, mariah carey

Advertisement


7 Comments

Leave a comment, or read more about commenting at Now Smell This. Here's our privacy policy, and a handy emoticon chart.

  1. Anonymous says:
    16 November 2007 at 9:01 am

    “who take their online persona as seriously as their real-world presence… ”

    Rolls eyes, clicks tongue, shakes head…walks away worried about the future. <--- That's what my online persona is doing right now.

    Log in to Reply
  2. Anonymous says:
    16 November 2007 at 9:22 am

    You know, I'm online so much I can't throw stones, can I?

    Log in to Reply
  3. Anonymous says:
    16 November 2007 at 10:37 am

    Can we become anymore unreal and fake than this?

    Or is Mariah just lazy by letting others do so much work like creating avatars for some weird competition.

    Log in to Reply
  4. Anonymous says:
    16 November 2007 at 11:57 am

    I'm guessing this will be popular w/ the target audience, e.g., people who hang around in online virtual worlds owned by MTV.

    Log in to Reply
  5. Anonymous says:
    16 November 2007 at 8:40 pm

    I… don't get this. At all. This is the strangest thing I've ever heard.

    Log in to Reply
  6. Anonymous says:
    19 November 2007 at 1:51 pm

    Young and aspiring consumers … people who aspire to consume, one guesses. 🙂

    Log in to Reply
  7. Anonymous says:
    19 November 2007 at 5:04 pm

    Exactly!

    Log in to Reply

Leave a reply Cancel reply

You must be logged in to post a comment.

Advertisement

Search

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

List of upcoming Friday projects

12 July ~ summer reading poll

 

 

Back to Top

Home
Archives
About Now Smell This :: Privacy Policy
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Books

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2025 Now Smell This. All rights reserved.