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M by Mariah Carey's "Virtual Ford Model Search"

Posted by Robin on 16 November 2007 7 Comments

M by Mariah Carey joins with Ford Models and MTV to launch the "Virtual Ford Model Search", a campaign to find the new face of MTV's Virtual Hills (a virtual world based on the network's show, The Hills):

The campaign is designed to appeal to a generation of young, aspiring consumers who take their online persona as seriously as their real-world presence...

Beginning Monday, viewers can go to vmodelsearch.mtv to create their own customized avatar, which they'll use on their quest to become the world's first-ever virtual model. Participants will experience opportunities to "meet" in-world with a roster of Ford Models' experts who will provide invaluable beauty and styling tips on everything from fashion, skincare, hair, and makeup -- of which all can apply to the real world. Viewers are then given a virtual bottle of M by Mariah Carey -- complete with a spray animation -- along with a Ford Models portfolio book to carry throughout the virtual world.

[...] At the heart of the campaign is a series of events in early January, in which models will be asked to show off their virtual acting capabilities by posing with the bottle and acting out a commercial for the fragrance. They will also be asked to walk a virtual runway and compete in a virtual dance contest. Representatives from Ford Models, Elizabeth Arden and MTV will conduct the judging.

Three finalists will be chosen by an expert panel on January 14, 2008. The winner -- as determined by viewer votes -- will be announced on-air on January 31, 2008.

(via prnewswire)

Filed Under: perfume in the news
Tagged With: celebrity perfumes, mariah carey

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7 Comments

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  1. Anonymous says:
    16 November 2007 at 9:01 am

    “who take their online persona as seriously as their real-world presence… ”

    Rolls eyes, clicks tongue, shakes head…walks away worried about the future. <--- That's what my online persona is doing right now.

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  2. Anonymous says:
    16 November 2007 at 9:22 am

    You know, I'm online so much I can't throw stones, can I?

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  3. Anonymous says:
    16 November 2007 at 10:37 am

    Can we become anymore unreal and fake than this?

    Or is Mariah just lazy by letting others do so much work like creating avatars for some weird competition.

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  4. Anonymous says:
    16 November 2007 at 11:57 am

    I'm guessing this will be popular w/ the target audience, e.g., people who hang around in online virtual worlds owned by MTV.

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  5. Anonymous says:
    16 November 2007 at 8:40 pm

    I… don't get this. At all. This is the strangest thing I've ever heard.

    Log in to Reply
  6. Anonymous says:
    19 November 2007 at 1:51 pm

    Young and aspiring consumers … people who aspire to consume, one guesses. :)

    Log in to Reply
  7. Anonymous says:
    19 November 2007 at 5:04 pm

    Exactly!

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