Chanel will unleash an ambitious multilayered advertising and promotional campaign this week. The media blitz, which will continue to roll out through yearend, includes TV spots, print ads, outdoor advertising and an intensive online effort. The campaign marks the first time in 15 years that Chanel has bankrolled ads on national network TV.
You can watch footage of some of the outdoor advertising, including (cool!) interactive store window displays, on Chanel's new website, mademoiselle-forever. In conjunction with the new media campaign, two new products have been added to the Coco Mademoiselle range: the Collection Cambon Solid Perfume ($120) and the Collection Cambon Purse Parfum ($100). (quote via Women's Wear Daily, additional information via buzzmarketing)