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Guerlain My Insolence ~ new fragrance

Posted by Robin on 17 August 2007 13 Comments

Guerlain My Insolence perfume adGuerlain will follow up on last year's Insolence fragrance with a new flanker scent, My Insolence:

My Insolence is an utterly adorable fragrance. It is a fragrance that speaks to you directly, that seems to capture the essence of your inner being. A moment of revelation that is a moment of rapture.

At once charming and disarming, My Insolence twirls and sways, dancing – so it seems – for the woman that has claimed it as her own.

Guerlain My Insolence is described as "a softer, fruiter fragrance than the original", and the notes include raspberry, almond blossom, jasmine, patchouli, vanilla and tonka bean. Look for it in September. (first quote via france-excellence.ca, second via cosmeticsbusiness)

Other recent launches from Guerlain: Aqua Allegoria Angelique Lilas & Mandarine Basilic, Vetiver Extreme, Garden Sensuel & Oud Sensuel, L'Instant Magic, Quand Vient La Pluie, Vol de Nuit Evasion.

Update: see a review of My Insolence by Guerlain.

Filed Under: new fragrances
Tagged With: flanker, guerlain

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13 Comments

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  1. Anonymous says:
    17 August 2007 at 10:38 am

    I struggled through my list of 'perfume faces' to remember who heads up the Insolence campaign…so that's Hilary Swank again, looking utterly unlike herself?

    Was quite interested in this till I got to 'fruitier'.

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  2. Anonymous says:
    17 August 2007 at 10:40 am

    You know, it is supposed to be her, but am I crazy or does it look nothing like her? Although at least she doesn't have the plastic, over-photo-shopped look that she had for the original Insolence ad.

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  3. Anonymous says:
    17 August 2007 at 10:41 am

    Duh — you said it looked nothing like her. Off to get second cup of tea…

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  4. Anonymous says:
    17 August 2007 at 12:09 pm

    Kill. Me. Now.
    “Utterly adorable?” Twirls and sways? Almond blossom and jasmine? Softer and fruitier than the original?
    You've …. you've made this up to torment me, haven't you? You're teasing me. The great house of Guerlain, house of Mitsouko and Vol de Nuit and others, isn't really doing this. I'm going to shut my eyes tight and spin around, and when I open them this will be gone.
    Along with that celebrity-double image of Hilary Swank. Was she not available for the photo shoot? What did they do to her lower face?

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  5. Anonymous says:
    17 August 2007 at 12:57 pm

    It you shut your eyes and twirl 3 times, 2 more perfumes will be released while you're not looking ;-)

    I'm not yet really convinced it's her. It is supposed to be her though. I still say it is a more attractive image than the not-quite-human one they did for Insolence.

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  6. Anonymous says:
    17 August 2007 at 1:08 pm

    I can tell it's her now that I'm actually looking for her features, but I wouldn't really have *noticed* it was her otherwise, which is sad. She has such a distinctive, angular look, that it would seem silly to hire her, and then make her like: a) the bionic blond and b) some generic 17-year-old.

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  7. Anonymous says:
    17 August 2007 at 1:34 pm

    The Insolence ad reminded me of the one that was running at the same time with whatsername (daughter of French Vogue doyenne?) for Ange o Demon, a.k.a. Angie Demon. They both look like they were made of wax. They made me giggle.

    I can't see the comment below me now (Tigs?) but will second it. Why on earth would they pick someone with the distinctive beauty of Hilary Swank and then make her look anonymous? Yeah, I think that's her — it looks like her eyes — but they've hidden her killer cheekbones and jawline. I wish she'd cut her hair short again. I always thought she looked especially hot when she was doing her androgynous thing.

    BTW I ended up liking Insolence a LOT, once that fruit goo at the opening blew off. It smelled very Guerlain to me. Sounds like they're doing away with the pesky Guerlain part with this one.

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  8. Anonymous says:
    17 August 2007 at 2:08 pm

    It does seem sort of an odd choice…they could have used someone cheaper that we wouldn't recognize anyway. Ah well, they never ask me…

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  9. Anonymous says:
    17 August 2007 at 2:11 pm

    No, seriously, the face for Angie Demon was the daughter of the French Prime Minister. Not making that up. Really.

    I liked Insolence too, and didn't think the opening was even so nice as “fruit goo”. Sounds like whatever it was (I said nail polish remover) is probably gone, along with the Guerlain-ish base, but we'll have to see. Haven't seen this one, or L'Instant Magic, in stores here yet.

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  10. Anonymous says:
    17 August 2007 at 4:26 pm

    I think I found where Swank's cheek and jaw bones ended up …
    they were used to give Kiera Knightley that little sumpthin'-sumpthin' for the Chanel ad Robin showed us on Aug. 14.
    And “adorable?” Please, I haven't been adorable since I lost my blond baby curls, so how can THIS woman claim it as her own?

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  11. Anonymous says:
    17 August 2007 at 6:04 pm

    LOL — well, at least they went to good use then!

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  12. Anonymous says:
    17 October 2007 at 7:57 am

    I got a sample of this yesterday and i love it,i find it much prettier then the first.I mean weather is it her in the ad or not,it is the scent that i'm after.:)

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  13. Anonymous says:
    17 October 2007 at 10:33 am

    So glad you like it! And quite right, it is the juice that matters.

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