Estee Lauder will launch Private Collection Tuberose Gardenia in August. The scent is the first of a projected series of fragrances inspired by "Estée Lauder's most aspirational fragrance", Private Collection, introduced in 1973. Private Collection Tuberose Gardenia is the creation of Aerin Lauder, Estee Lauder's granddaughter and the brand's Creative Director and Executive Vice President. The fragrance features neroli, lilac, rosewood, tuberose, gardenia, orange flower, jasmine, white lily, carnation and vanilla bourbon.
Estee Lauder Private Collection Tuberose Gardenia will be available in Parfum in a bottle with a "gem-encrusted gold cap inspired by a Josef Hoffmann brooch" (30 ml $300) or in Eau de Parfum (30 ml $65, 75 ml $120). Distribution will be limited to high end department stores. (via Women's Wear Daily) Update: see a review of Estee Lauder Private Collection Tuberose Gardenia.
At the other end of the price spectrum, Estee Lauder's Aramis division is teaming up with Ford Motor Cars and Sarantis Group to launch a men's fragrance for the Mustang car:
The outside packaging of the Mustang fragrance is a graphite metal reusable Collector''s Tin with the legendary Mustang Pony logo on the label. The new men''s fragrance embodies the spirit of the Mustang man while remaining true to the values of manhood and legend of the Mustang brand.
The Mustang fragrance exemplifies the allure of the Mustang man - bold, daring and legendary. The heart of the fragrance, a fusion of pipe tobacco and cedarwood, evokes a daring ruggedness, appealing to today's confident and strong man.
...is characterized as a "rugged oriental." It has top notes of lavender, ginger and lemon; a heart of pipe tobacco and cedar wood, and a drydown of amber, fir balsam and patchouli.
It will be available in 30, 50 and 100 ml and in After Shave Balm. (via Women's Wear Daily)