I read recently in Luxist that the Westin Hotel chain is using magazine scent strips to advertise their new signature scent: "White Tea. The Calming New Scent of Westin", which according to Brandweek will be "faintly wafting this spring in Westin properties worldwide". Sure enough, there is a strip in my latest New Yorker. It smells vaguely like a cross between Bvlgari's Green tea and White tea fragrances, and I would venture to guess that it isn't all that different from the lemongrass and green tea fragrance used at Omni hotels. More hotel scenting news:
Hard Rock Hotel's lobby in Orlando has "Ocean" scent, and the hotel draws visitors to the ice cream store on the ground level by blasting a "`Waffle Cone"' scent up the stairway. (via Washington Post)
A brief perusal of Scentair's website (Scentair produces the scenting systems that make all this public fragrancing possible) reveals several other interesting uses of fragrance as a marketing tool. Bloomindales pumps the scent of baby powder into the infant department. Exxon uses a coffee aroma in their convenience stores.
When Rolls-Royce buyers began complaining in the mid-1990s that the new cars didn't live up to their predecessors, researchers tracked the problem to its source: the smell. Using a 1965 Silver Cloud as a reference point, the company deconstructed the scent, identifying 800 separate elements. It then recalibrated the aroma and now sprays it under the seats to re-create the scent of a classic "Roller." (via FastCompany)
And if all that isn't enough, soon you may be able to carry your own "public scent" with you: Samsung has filed for a patent for a cell phone that emits fragrance when it rings. Read more about it at EngadgetMobile. Other brands of scented cellphones are already available in Asia.