There is an interesting article about scent marketing in the IndyStar:
A growing number of companies are targeting consumers' sense of smell to market brands and products in an almost subliminal way. They're hiring scent marketers, who concoct odors and serve them up using blowers strategically placed in public places.
At the Omni hotel, the lobby apparently smells like lemongrass & green tea, the cafe smells like mochachino. Read the
rest here (link no longer working, sorry!).
In a related story, the Citroën C4 (by the French car maker) comes with a scent diffuser that works through the car's ventilation system. Nine fragrances, ranging from Mint & Musk to Ylang & Bamboo, are available. See the details at the Citroën website.
Perfumer Geza Schoen of Escentric Molecules explains the appeal of Molecule 01, a single note fragrance composed of the chemical Iso E Super:
At first spray, it is almost overpoweringly synthetic - an olfactory sensation with which any fan of Comme des Garçons' fragrances will be familiar. Seconds later, it disappears. Or, at least, it seems to.
"You smell it, then you lose it, but then an hour later, it's back. Then, two hours later, it returns again," explains Schoen. "It's a surprise to yourself, over and over. I would ask, do you want to smell your own fragrance non-stop?"