As part of Calvin Klein's efforts to renew CK One's popularity with its target audience of 18-24 year olds, they have undertaken a new ad campaign, which started this past April with a series of print (see image at right) and television ads.
Next on the agenda:
His fabled fashion house plans to erect a three-story-tall display in Times Square that looks like a perfume bottle minus the glass — filled with real-life models.
The larger-than-life billboard will be home to some 40 models, who will live in it next Tuesday and Wednesday during the day.
Read all about it in the New York Post, via Yahoo News (link expired, sorry!).