The Six Scents Fragrance Initiative has launched Six Scents Series Three. As with the prior two sets, the project teams six designers with six perfumers to create a series of limited edition fragrances. This year, the fragrances are “an exploration into the nature of childhood memories and the influence of adolescence on identity”. A portion of the proceeds will be donated to War Child International…
3 perfumers
Perfumer Aliénor Massenet talks about John Galliano Parlez Moi d’Amour. Below the jump, perfumers Yann Vasnier and Aurelien Guichard talk briefly (at the 1 minute mark) about Tommy Hilfiger Loud.
Parfums DelRae Panache ~ new fragrance
Parfums DelRae has launched Panache, a new unisex fragrance inspired by Cyrano de Bergerac1 and named for his last word in the Edmond Rostand play:
In the final heartbreaking act, the very last word spoken by Cyrano is panache…
Marc Jacobs Bang ~ fragrance review
Marc Jacobs gets lots of media coverage, but interviewers seem most interested in Jacobs’ weight. Though I’m impressed by Jacobs’ candor, isn’t he bored with talking about his appearance: his workout routine; his colon-saving diet*; his hair transplants; his tattoos and grooming rituals? Jacobs needs a PR maven who’ll demand a moratorium on all weight-loss talk…after all, Jacobs lost his “excess” pounds years ago.
The launch of Jacobs new men’s fragrance, Bang, has (at last!) given him something new to talk about — even as he uses Bang’s debut to show his half-naked body in perfume ads and magazine spreads (see this month’s Calvin Klein interview with Jacobs in Harper’s Bazaar for a “plumber shot” of Jacobs’ rear end…or don’t).
Let’s begin with the name of Jacobs’ new fragrance — Bang. There are certainly the “Wham!” “Bam!” “Pow!” connotations (the “banged up” Bang bottle), but there’s also the X-rated “bang” (sexual intercourse). Guess which direction the Bang PR materials go? Sex! There’s a rather juvenile Facebook game hosted on the Bang website called “Bang You’re It!” Quoting the press release: “‘Bang You’re It!’ is free for interpretation and allows users to bang friends’ profile pictures and get banged in return in order to rack up points. By banging someone, you are essentially banging their profile picture with the same impacted look as the Bang fragrance bottle…Get banged by people from other countries. Get banged after midnight.” Do ADULTS “bang each other” on this Facebook page? Off I went to find out…
Tommy Hilfiger Loud For Her & Loud For Him ~ new fragrances
Tommy Hilfiger will launch Loud, a new duo of fragrances “built around a music proposition and aimed at Gen-Y users”; Loud For Her and Loud For Him also tie into Hilfiger’s Get Loud denim campaign…