Tom Ford Beauty’s most recent fragrance launch, Bois Pacifique, was notable for several reasons, but perhaps chief among them was the way artificial intelligence was used in its development. A digital “odour value map” was used to blend ingredients in line with a brief, marking the first time parent company Estée Lauder has gone all in on an AI-influenced formula.

— Read more in Perfume with perfumers: Is AI a threat to the human nose? at Vogue Business.