Tom Ford has launched Cherry Smoke and Electric Cherry, two new unisex fragrances joining Lost Cherry in the Cherry Collection under the Tom Ford Private Blend series…
Strategic value
“The deal has limited impact in the short term, but we think it gives Estée Lauder full control of one of the fastest growing brands in its portfolio and reduces the risk of losing an important franchise if Tom Ford were to go to another suitor,” wrote Andrea Teixeira, lead analyst at J.P. Morgan in her note on the subject. She added that Tom Ford is “well suited” for Estée Lauder because of the strategic value of the brand and the growth opportunities.
— Read more in The Tom Ford acquisition is all about fragrance at Glossy.
The daily lemming
The Decanter Discovery Collection, with 12 ml bottles of Lost Cherry, Rose Prick and Bitter Peach. $220 at Nordstrom.
Lights out
The spot for the new Parfum concentration of Tom Ford Noir Extreme.
Tom Ford Rose D’Amalfi, Rose de Chine & Rose de Russie ~ new fragrances
Tom Ford will launch three rose fragrances in the Private Blend collection: Rose D’Amalfi, Rose de Chine and Rose de Russie…