Tom Ford Beauty’s most recent fragrance launch, Bois Pacifique, was notable for several reasons, but perhaps chief among them was the way artificial intelligence was used in its development. A digital “odour value map” was used to blend ingredients in line with a brief, marking the first time parent company Estée Lauder has gone all in on an AI-influenced formula.
— Read more in Perfume with perfumers: Is AI a threat to the human nose? at Vogue Business.
I would have enjoyed reading the article but it’s only available to Vogue Business members. Our book group read an optimistic book about AI, but I have concerns especially about copyright. That said, I’ve used it twice inspired by Glannys use to name her perfume layering. I used co-pilot. Results were adequate and bland.