Update: Pure Virgin has been renamed Pure eVe.
It seems like just yesterday that perfumistas were adjusting to the idea of L’Eau Serge Lutens — a resolutely clean, “fresh from the laundry” fragrance from the master of the heady floral and the spicy oriental. Sure, everybody else is making them, but people didn’t expect it from Serge Lutens. Pure Virgin, the latest from The Different Company, has similar inspirations — “a simple and comfortable perfume” is how they put it — but it’s perhaps not such a leap from some of the brand’s relatively light fragrances…