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Select Jewel-Osco and Acme grocery stores in Chicago and New Jersey are rolling out the devices, which will pump the aroma of freshly baked cheesecake into the dairy aisle in an attempt to entice consumers to buy. Executives said they would be measuring the effectiveness of the merchandisers while considering a national rollout.
— Read more in Why Kraft's Philadelphia is pumping cheesecake scent into stores at Chicago Business.
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“It all started with our fried chicken-scented sunscreen launch in 2016, which really kickstarted these PR stunts and the integration of our unmistakable KFC scent into some of them,” said Staci Rawls, KFC’s chief communications officer.
Like the Quarter Pounder candles, KFC’s promotions get people talking every time, and they sell out every time. Rawls attributes this to a social media-driven “rapid-sharing culture.”
— Read more in Why Brands Like McDonald’s And KFC Are Embracing Marketing Gimmicks Like Burger-Scented Candles at Forbes.
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To entice auto buyers, insurer Liberty Mutual is running a print ad with a peel-back fragrance strip—the same kind used to sell perfumes. Only instead of citrus and sandalwood, it’s going for that heady and ambiguous cocktail of vinyl and plastic gases that come with a ride fresh off the manufacturer’s assembly line.
— Read more at Why an Insurance Company Created a Scented Print Ad That Releases the ‘New-Car Smell’ at Adweek.
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If they were exposed to the smell of cookies for thirty seconds or less, they were more likely to pick the cookie. But when they smelled it for longer than two minutes, they were more likely to pick strawberries.
— Read more at The Nose May Know When It Comes To Food Choice at WLRN Public Radio and Television.
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It’s sugar and cream, whipped and fluffy. It smells like whipped sugar in the air. … It’s not artificial and sugary and sickening. It smells fluffy and light.
— Dawn Goldworm of scent marketing company 12.29, on the scent that will greet the audience as they arrive for The Nutcracker at the Academy of Music in Philadelphia. Read more at Christmas whiff: A custom 'Nutcracker’ scent will infuse the Academy of Music lobby at The Inquirer.