To entice auto buyers, insurer Liberty Mutual is running a print ad with a peel-back fragrance strip—the same kind used to sell perfumes. Only instead of citrus and sandalwood, it’s going for that heady and ambiguous cocktail of vinyl and plastic gases that come with a ride fresh off the manufacturer’s assembly line.
— Read more at Why an Insurance Company Created a Scented Print Ad That Releases the ‘New-Car Smell’ at Adweek.
The scent is called Auf Gassing
🙂