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Browsing by tag: scent marketing

A real olfactory journey

Posted by Robin on 15 January 2025 2 Comments

Evoking a feeling of space, calm and light, AF001 accompanies travellers in style. Its comforting musky scent, combined with mimosa from the south of France, adds a sunny, natural vibrancy. Created with hints of jasmine and rose, its delicate floral aura takes travellers on a real olfactory journey, capturing a specific moment in time.

— Read more in AF001, Air France’s signature fragrance by Francis Kurkdjian at Air France.

A corporate scent might seem gimmicky, but the concept is already well established in upscale hotels and resorts. Central to its success is “embodied cognition,” a belief that bodily sensations can influence decisions and emotions without conscious awareness.

— Read more in Why is Air France Using Smell in its Premium Marketing Strategy? at Skift.

And below the jump, le video…

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They bought stuff

Posted by Robin on 8 May 2024 2 Comments

When Dallas Pratt worked at an outpost of Aesop in an outdoor shopping mall outside Chicago, one of her and her co-workers’ favorite ways of drawing in new customers was making a concoction they called “sidewalk tea”. They would put a few drops of scented lotion in a cup of hot water, and then they would pour it onto the slab of concrete outside the shop. As the water evaporated, the smell of the lotion would fill the air.

“It drew people in,” Pratt tells me. “They asked questions. They spent time.” And, crucially, they bought stuff.

— Read more in ‘It’s the brand speaking to you’: the scent firms making smells for Subway, Abercrombie and more at The Guardian.

The smell of the snack

Posted by Robin on 11 April 2024 Leave a Comment

Amsterdam-based agency TBWA\Neboko collaborated with Raúl&Rigel, a production company specializing in fabricating unusual billboards, to produce a series of unbranded, blank red and yellow billboards with a hidden compartment to store fries. An internal heat and ventilation system intensified the smell of the snack and directed it toward anyone walking within five meters of the display.

— Read more in McDonald's Made Scented Billboards That Smell Like Its French Fries at AdWeek.

A lavender scent wafts through the air

Posted by Robin on 15 August 2022 2 Comments

At Vitamin Shoppe, a lavender scent wafts through the air. Stores use air diffusers to pump out lavender essential oils, the company's top-selling essential oil that promotes "calm and relaxation," said a spokesperson. During the holidays, stores switch to a peppermint essential oil.

— Read more in How Abercrombie, Victoria's Secret and Vitamin Shoppe use smell to get you to spend more at CNN.

The aroma of freshly baked cheesecake

Posted by Robin on 14 April 2022 5 Comments

Select Jewel-Osco and Acme grocery stores in Chicago and New Jersey are rolling out the devices, which will pump the aroma of freshly baked cheesecake into the dairy aisle in an attempt to entice consumers to buy. Executives said they would be measuring the effectiveness of the merchandisers while considering a national rollout.

— Read more in Why Kraft's Philadelphia is pumping cheesecake scent into stores at Chicago Business.

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