At Vitamin Shoppe, a lavender scent wafts through the air. Stores use air diffusers to pump out lavender essential oils, the company's top-selling essential oil that promotes "calm and relaxation," said a spokesperson. During the holidays, stores switch to a peppermint essential oil.
— Read more in How Abercrombie, Victoria's Secret and Vitamin Shoppe use smell to get you to spend more at CNN.