
A slideshow round up of new fragrance advertising, print and digital, plus a few older ads (31 slides in all) — most of these are for fragrances recently released in stores or just about to be released…
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A slideshow round up of new fragrance advertising, print and digital, plus a few older ads (31 slides in all) — most of these are for fragrances recently released in stores or just about to be released…
Posted by Robin on 51 Comments

Candy Florale is the latest from Prada, and it’s the second flanker to 2011’s Prada Candy. First, a quick recap: I liked Prada Candy. It didn’t make my buy list when I reviewed it, but I ended up buying it later that year all the same, and while I have no good excuse — it was an impulse buy, pure and simple — I do wear it from time to time.1 If I had my druthers, which I rarely do, they’d have done a ‘Noir’ or ‘Intense’ sort of flanker. Something a bit more sophisticated, a bit less sweet? Instead, last year they did Prada Candy L’Eau, a lighter, fresher version, ruined (for me, at least) by an overly dryer-sheet-ish white musk.
Candy Florale “evolved from the concept of an imaginary flower created especially for Candy”.2 Early on, the notes were reported in the press as limoncello sorbet, peony, benzoin, honey, musk and caramel; but the Prada website (and Sephora) list cedrat, cosmos, benzoin, caramel and white musk. Take your pick, it makes no difference…
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Léa Seydoux floating in the buff (from a strategic distance) for Prada Candy Florale.
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Prada will launch Prada Candy Florale in April. The new fragrance for women is a flanker to 2011’s Prada Candy, and follows last year’s Candy L’Eau…
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Men, water and boats for Prada’s Luna Rossa Extreme; below the jump, Dior’s low key ad for the new Fahrenheit Parfum.