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Browsing by tag: patchouli

Selling a patchouli in the current market felt anti-zeitgeist

Posted by Robin on 2 December 2021 Leave a Comment

As we’ve discussed, we’ve had enormous success with Misfit, a fragrance that’s based on patchouli. Selling a patchouli in the current market felt anti-zeitgeist. It has an association with the 60s, of hippie parents. It certainly wasn’t trendy. But I wanted to do this. My intention wasn’t to do a hippie patchouli but rather to show a patcholi as it might have been experienced in the 19th century when it arrived to European noses through fabrics and balms from the South of France. To think this fragrance is like a cashmere silk from India that was packed in patchouli leaves but is not rank of patchouli, that’s the idea.

— Carlos Huber of Arquiste, on what he finds surprising about consumer preferences as we head into 2022. Read more in Arquiste’s Carlos Huber: The Renaissance Man Of Good Smells at Forbes.

Arquiste Misfit ~ fragrance review

Posted by Jessica on 14 May 2020 19 Comments

Earlier this year, Arquiste celebrated its tenth anniversary and launched Misfit, a patchouli fragrance developed by perfumer Rodrigo Flores-Roux. And one morning soon after Misfit’s launch, I met with Arquiste founder Carlos Huber in his Manhattan apartment and we spoke in his dining room, which also serves as a non-typical and beautifully appointed meeting-space.

Once I’d had a chance to admire some of the room’s details (pieces of black jasperware, a cluster of decorative obelisks, wallpaper patterned with a fantastic scene of Indian gardens), Carlos gave me a run-through of Misfit’s notes and backstory. Our conversation drifted into a few tangents about nineteenth-century perfumery, fashion and architecture. I’ve always admired Arquiste’s poetic yet accurate use of historical narratives (I can’t think of any other perfumery whose website includes a bibliography!), and it was a treat to chat with someone whose interests overlap so much with mine.

While I’ve been trying and trying to write this review over the past month, and making little progress, I gradually realized that the memory of that visit has been haunting me. As we enter our ninth week of lockdown here in the New York City metro area, that morning now seems inconceivable…

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Hermetica Multilotus, Rosefire, Patchoulight, Sandalsun & Greenlion ~ short fragrance reviews

Posted by Jessica on 14 June 2019 9 Comments

Hermetica is a new niche fragrance line that launched in 2018; it offers “a collection of molecular fragrances inspired by the ancient practice of alchemy” and was founded by John and Clara Molloy (the duo behind Memo and Floraïku), who decided to “create a revolutionary collection by not choosing between natural ingredients or synthetic molecules but using a combination of the two.” Additionally, Hermetica seems to be claiming the fragrances’ alcohol-free base as another innovation.

I’m no chemist, but I’m raising my eyebrows for a few reasons…

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Diptyque Tempo ~ fragrance review

Posted by Kevin on 18 July 2018 20 Comments

Tempo* is one of two new perfumes that celebrate Diptyque L’Eau’s 50th birthday. (I’ve already tackled the ‘softie’ of the pair, Fleur de Peau.) Here’s what Diptyque has to say about Tempo:

During the 60’s, a certain scent was changing the world: patchouli. It conveyed a sense of freedom and spirituality that was closer to Nature, and the hopes of a generation that was reinventing the future….

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The road to patchouli

Posted by Robin on 11 January 2018 7 Comments

Videos from Givaudan (just below; including short appearance by perfumer Jacques Huclier) and Firmenich Naturals (below the jump) on sourcing initiatives with patchouli farming communities in Indonesia and Malaysia.

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