Floraïku is the new French niche line from Clara and John Molloy of Memo. They debut with 11 fragrances inspired by Japanese culture and haiku.
My Love Has the Colour of the Night (shown above, front and back, and below in box) ~ developed by perfumer Sophie Labbé. "My Love Has The Colour Of The Night / A Firefly /In The Swimming Pool’s Light." With gaiac, patchouli and vetiver.
I am Coming Home ~ developed by perfumer Sophie Labbé. "Shivering Lights Far Away / Tonight / I Am Coming Home." With ginger, white tea and cardamom.
The Moon and I ~ developed by perfumer Sophie Labbé. "In This World Of Dreams / The Moon And I / Contemplating Night Flowers." With mate, matcha and cedar.
Sound of a Ricochet ~ developed by perfumer Sophie Labbé. "A Red Dragonfly / Under The Burning Sky / The Sound Of A Ricochet." With vanilla, tonka bean and sandalwood.
I See the Clouds Go By ~ developed by perfumer Aliénor Massenet. "I See The Clouds Go By / Indifferent / To The Tea Picker’s Song." With cassis, cherry blossom and white musk.
Cricket Song ~ developed by perfumer Aliénor Massenet. "Walking In The Darkness / A Cricket Song / How Torrid The Heat Is!" With bergamot, magnolia and vetiver.
First Dream of the Year ~ developed by perfumer Aliénor Massenet. "First Dream Of The Year / First Wish / The Milky Way Above." With grapefruit, orange blossom and iris.
One Umbrella for Two ~ developed by perfumer Aliénor Massenet. "Our Eyes Raise To The Sky / No Rain / One Umbrella For Two." With blackcurrant, genmaicha tea and cedar.
My Shadow on the Wall ~ developed by perfumer Aliénor Massenet. "Pale Summer Moon / Ô Silence / My Shadow On The Wall." With violet leaf, mimosa and sandalwood.
Sleeping on the Roof ~ developed by perfumer Aliénor Massenet. "Sleeping On The Roof / Warm Wind / Shadows Blown Away." With lily of the valley, orange blossom and amber musk.
Between Two Trees ~ developed by perfumer Aliénor Massenet. "The Owl Is Watching / Twilight / Between Two Trees." With grapefruit, mate and vetiver.
The Floraïku fragrances are currently available at Harrods. They are €255 each for a bento box (just above, left) with 50 ml Eau de Parfum, 10 ml travel spray and a canvas-wrapped travel atomizer case (just above, right) that also serves as the cap for the 50 ml bottle. Expect distribution to expand (including a New York department store in 2018) but to remain more selective than that of Memo. Update: 10 ml refills are €55. 60 ml refill bottles with funnel are €150.
(via floraiku, additional information via wwd)
I like the idea, those haikus sound pretty. I wonder if their pricing will be more affordable than Memo, because Memo has gotten really expensive…
Oops. Just noticed 255 euro for 50+10 ml. Not cheap.
Not cheap at all
No, looks like they’re going for the luxury market.
Pricing even worse than Memo
Exactly. And more limited distribution. I am taken with the packaging, but other than that, whatevs. I don’t care about these kinds of collections anymore. If someone raves about them, I may seek them out but otherwise…
The idea of having full bottle and travel spray with case at the same time, when normally you have to buy travel case separately for lots of $$$ is nice. Pricing here is as if they charge you for all these components
11?? I skipped right to comments.
Yeah, it’s easier. Anyway, the emphasis here is not on the juice.
Ha! Exactly. If I were to see these in a store and had a wad of cash to burn I would choose the packaging I like best so long as the juice is wearable or at least not awful.
11??? I went right where you did, coumarin.
The notes in these fragrances sound overly simplistic to warrent the steep price irregardless of the packaging. Unless these juices have more to them that what they are revealing in the descriptions above? There can’t be enough of market at that price point for such simple frags? Are they rediculously greedy or is it me?
Seriously doubt that these are three note perfumes, in fact, I’d bet money that they’re not. They are minimal descriptions, though, and presumably they are not going to rely on online sales.
I feel a little puzzled by the packaging and design concept – seems inspired by Japanese culture, to be sure, but sufficiently off balance to miss the original mark, without establishing an interesting new interpretation. I mean, look at the way the components fit (or don’t, as is the case here) into the box…
I do like the idea of perfumes based on haiku – how about a line of inexpensive, three-note home sprays designed to evoke a particular mood?
Just no. A big big big big no. Having loved MEMO since day first I was very disappointed by all their latest fragrances…and by the hateful attitude they showed two years ago in Florence during FRAGRANCE there were a lot of people curious about their perfumes including me …and I can assure I bought quartier Latin , shams and other fragrances ..they were horribly snob and it was evident that they don’t really care about their eventual costumers…moreover they ended being very very expensive…luxury boxes and bottles and boring fragrances….no more.