Diesel will launch the first flanker to 2007's Fuel for Life this coming September. Fuel For Life Unlimited For Women Only hopes to “draw a slightly older consumer of around 30”.
Fuel For Life Unlimited is a gourmand fruity floral developed by perfumers Jacques Cavallier, Olivier Cresp and Harry Frémont. The notes feature lemon, mandarin, licorice, anise and white florals…
Antonio Banderas will launch Blue Seduction for Women this coming September. Like its masculine counterpart, last year's Blue Seduction for men, it was developed by perfumer Olivier Cresp and features “an aquatic freshness”.
The notes for Blue Seduction include bergamot, violet leaves, pear, melon, gardenia, peony…
Lancôme will launch Magnifique, a new fragrance for women, this coming August under the tag line “You are unique; you are Magnifique”. The fragrance is fronted by actress Anne Hathaway, star of The Devil Wears Prada.
Magnifique is a spicy woody floral “meant to be an olfactive interpretation of red”. It was developed by perfumers Olivier Cresp and Jacques Cavallier…
Amour Indian Holi is Kenzo’s new limited edition flanker for 2006’s Kenzo Amour fragrance. It’s named for the Indian Festival of Colors, and the original Amour juice has been reworked by perfumers Daphne Bugey and Olivier Cresp. Additions to the mix include rose, peony, and, wait for it……yep, pink pepper, the note du jour.
I liked the original Amour very much when I tried it in 2006, and I still do. I’ve been flirting with the idea of buying it and I may do so yet; wearing it today reminds me of what a perfect comfort scent it is for cool weather…
Elle is the latest fragrance for women from Yves Saint Laurent, and like last year’s L’Homme Yves Saint Laurent, is intended to attract younger consumers to the brand. In keeping with that goal, Elle Yves Saint Laurent’s launch was online as much as off: it has a spiffy website and a presence on YouTube, a blog, a MySpace page (Elle has 1496 friends! w00t!), and of course Elle had the requisite debut in Second Life. It’s probably on Facebook as well, but as I’m planning to be the last person on earth to join Facebook, I can’t check.
Perfumers Olivier Cresp and Jacques Cavallier were asked to come up with something modern, urban and feminine, but with “a touch of the masculine”, as is the latest style. They’ve done just that…