Escada has launched Moon Sparkle, their yearly limited edition fashion fragrance, and as they did last year, they are including a version for men.
Moon Sparkle for women (shown) is a fruity floral with notes of strawberry, blackcurrant, citrus cocktail, red apple, sweet pea, freesia, jasmine, rose, musky notes, sandalwood and dry ambery notes…
British music talent show The X Factor has launched a new duo of fragrances in conjunction with ScentUps Uk. Day Dream is for day, Night Star is for evening…
The Los Angeles Times plans to run a “scratch and sniff” advertisement in a 32-page section about fall films scheduled for next Sunday. The ad, for a family movie called “Mr. Magorium’s Wonder Emporium,” uses a scented ink meant to evoke the olfactory pleasures of frosted cake.
— Why your daily newspaper might soon be as highly scented as a fashion magazine. Read more in the New York Times.
The Perfume Coffret from Thierry Mugler is slated to go on sale in the United States later today at the project's new English language website. The price is $700. (via Clarins Group USA)
As the year draws to a close, I am desperately trying to clear out my massive backlog of untried or partially tried fragrance samples. Unless something is so horrible that it necessitates instant removal (i.e., a scrubber), my practice is to try everything at least twice, and if it warrants a review (that is, if I can think of something to say about it) I usually give it 3-5 tries. But there are many fragrances that just don’t capture my attention one way or another on the first try, and they tend to spend months in the purgatory of the “try again some day” basket. Such was the fate that befell L Eau de Parfum, the fragrance inspired by the Showtime series The L Word and launched by Apothia earlier this year.
L Eau de Parfum was created by perfumer Yann Vasnier and includes notes of angelica, juniper, cardamom, violet leaf, Florentine orris butter, vetiver, sandalwood, musk and crystal amber…