The French niche fragrance brand closed 2025 with retail sales of about 80 million euros, up more than 70 percent year-over-year, with much of that organic gains.
Freestanding stores are a key part of Matière Première’s strategy. It now has four, with openings on Saint-Tropez’s Place des Lices in May 2025, Paris’ Rue Saint-Honoré in June 2025, Berlin’s Mitte borough in December 2025 and London’s King Street in Covent Garden in early March of this year.
— Read more in What’s Fueling Matière Première’s Robust Growth at Women's Wear Daily.
Their shop in Covent Garden is a definite on my ‘to do’ list for London in December.