Gorilla Perfume, the new fragrance division of Lush, has been promoting its line of scents with a traveling “fragrance gallery.” This exhibit is promoted by Gorilla Perfume as “a winding olfactory maze of wonderment,” and it was recently installed in New York City for three days of sensory delights.
The gallery was set up within a converted brick townhouse building on a cobblestoned street in SoHo, and it occupied three levels of rooms and corridors. A printed map guided visitors through the building, where the Gorilla team had utilized nine atmospheric stonewalled chambers to bring its various scents alive through decorations, lighting, and sound effects (not to mention a refreshment or two)…