Burberry has launched Burberry Her Petals, a new limited flanker to 2018’s Burberry Her…*
A golden feeling
Perfumer Francis Kurkdjian talks about the new Christian Dior J'Adore L'Or.
A chip right in the brain
In 10 years, [perfumer Francis] Kurkdjian predicts “we won’t smell anymore.” Wait, what? “I think we’ll have a chip right in the brain where the olfactory memory is,” he says. “You’ll go on an app and you’ll buy a membership for L’Or de J’Adore. And then you will download it and [it will] say, ‘Do you want to accept the signal of L'Or de J'Adore?’ And it will hit your brain, and you will ‘smell’ it. [Technology] is going so fast, I’m sure we’re going to get there.”
— Read more in Francis Kurkdjian Says We Won’t “Wear” Fragrance in the Future at Allure.
Christian Dior J’Adore l’Or ~ new perfume
Christian Dior has launched J’Adore l’Or, a new version of the 2010 J’Adore l’Or, which was a flanker to 1999’s J’Adore fragrance for women…
All the women of the world
When you start out as a young perfumer, you get told to think about who will wear the fragrance. They say, ‘She’s like this, she’s like that, she drives a BMW.’ And that used to be exciting to me. But now? It doesn’t make sense to me at all. Christian Dior once said, ‘My models are all the women of the world.’ And it gives me such a relief to hear this, because this is for the widest audience possible.
— Perfumer Francis Kurkdjian on the new version of L’Or de J’Adore. Read more in Dior’s Golden L’Or De J’Adore Is A Cult Scent In The Making at British Vogue.