Estée Lauder has launched Serene Sierra, a new addition to The Luxury Collection…
Mapping odor memory
TUD’s research began in April and will study the effects of perfumes from Estée Lauder’s catalog on the parts of the brain that control memory and emotion. Dr. Hummel said the research hopes to find which parts of the brain are involved in mapping odor memory, such as the thalamus; which controls sensory and motor skills, or the cerebellum; and which controls balance and coordination, by tracking blood flow to various parts of the brain.
— Read more in Exclusive: Estée Lauder announces partnership with the Dresden University of Technology to study perfume and emotion at Glossy.
A faint note of horse piss
Discovering that entrepreneur Estée Lauder once rejected an entire scent because she detected a faint note of horse piss was not on my bingo card for 2024. But according to author Michael Edwards—who highlights this moment in his latest book, American Legends: The Evolution of American Fragrances—the colorful anecdote helps Lauder seem more relatable to those of us who know her exclusively as beauty royalty.
— Read more in American Legends Reveals the Backstories Behind Some of Your Favorite Scents at Harper's Bazaar. (And you can see a partial list of the fragrances covered by the book here.)
It’s an interesting question. American fragrances, when you smell them close up, they’re not always that pretty, but in the air they resonate. That’s the American spirit. Estée Lauder believed that women expect American fragrances to start the way they end. She had little patience with this idea of top notes, of fragrances changing over time: It has to be straight, she believed. It has to be direct.
— Michael Edwards on the difference between American and French perfumes. Read more in Spotlight: Michael Edwards, Debuts American Legends at Fragrance Foundation Accords.
“To the French, perfume is liquid art; to the Italians, liquid style; to the Americans, liquid money,” Edwards said.
— Read more in A Journey Through American Fragrance with Michael Edwards at FIT Newsroom.
The foundations of the artisanal perfumery movement
Twenty-five years ago, I started working on Editions de Parfums in an attempt to create a direct link between the best perfumers in the industry and the most demanding public,” he continued. “In doing so, I created a platform where noses could express themselves fully and be so proud of their work that they would want to sign it with their names. I could not have foreseen that what became the first publishing house for ‘noses’ would reveal these artists to the world in such a powerful way, show the public that perfume can be an art form and lay the foundations of the artisanal perfumery movement.
— Frédéric Malle announced yesterday that he will step down from Editions de Parfums Frédéric Malle (the brand was acquired by Estee Lauder in 2015). Read more in EXCLUSIVE: Frédéric Malle Is Leaving His Eponymous Fragrance Brand at Women's Wear Daily via Yahoo Life.
Each of these perfumes has a specific world
Frédéric Malle talks about the new Estée Lauder Legacy Collection: Azurée Legacy, Estée Legacy, Knowing Legacy, Private Collection Legacy and White Linen Legacy.