TUD’s research began in April and will study the effects of perfumes from Estée Lauder’s catalog on the parts of the brain that control memory and emotion. Dr. Hummel said the research hopes to find which parts of the brain are involved in mapping odor memory, such as the thalamus; which controls sensory and motor skills, or the cerebellum; and which controls balance and coordination, by tracking blood flow to various parts of the brain.

— Read more in Exclusive: Estée Lauder announces partnership with the Dresden University of Technology to study perfume and emotion at Glossy.