Perfumer Dominique Ropion talks about the development of Helena Rubinstein Wanted.
Update: the video is no longer available, sorry!
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I realize the budget for this isn’t as high as a Malle, but I’ve enjoyed Ropion’s work for Malle and I’m curious to smell this. I enjoyed the video.
Ropion did my erstwhile HG scent (RL Safari), so I’m always open to trying more of his work. All this time later, I’m still looking for a suitable replacement for it. Such a shame my chemistry had to change.
I’d like to smell it too!
I’m sold on it! Iris, magnolia, ylang, these are a few of my favourite things!
It does sound interesting. Hope it is not too sweet.
That was so interesting to hear him explain some of the process. I like the idea of a perfume evolving from its initial concept. I will definitely check this out – always on the lookout for a floral that works for me [other than a rose scent, I like lots of rose scents].
Agree, wish more companies would do little videos like this with perfumers.
I 3rd this idea.
Since I am 100% sure that the frag company’s marketing people read this blog (NST has to be one of the top 10 perfume blogs, if not the top), I want to make sure that they know that videos like these really peak my interest. Do more!! I had no interest in trying this frag until watching this, actually. And it doesn’t have to be well produced or talk only about the “good” things. It can be super honest. If the concept changed because you smelled something you liked but hadn’t originally intended, use that in the video. If the first composition sucked and was too sweet, use that– it tells me what the perfume is not. Have interviews with the perfumer. This part of it is fun and better advertising (to me) than the magazine ads etc.
Agree — don’t know why so many companies are still reluctant to even admit they use outside perfumers…it’s crazy.