Italian artist Francesco Vezzoli (you can read more about his work here, here, and here) will launch a faux perfume called Greed on February 6 at the Gagosian Gallery in Rome:
Gagosian Gallery is pleased to present GREED, A New Fragrance by Francesco Vezzoli, the artist's latest work that replicates the strategy and aesthetics of a commercial perfume launch.
Just as Marcel Duchamp created Belle Haleine: Eau de Voilette in 1921 using a Rigaud perfume bottle with an altered label, Francesco Vezzoli has created a signature perfume for the contemporary moment…