Clive Christian has invited 50 student composers from the London Royal College of Music to create piano compositions inspired by the line's three fragrances, X, 1872 and No. 1. You can follow the project at the website, The Sound of Perfume. Nine finalists will play their compositions in front of a live audience on February 4; the winner will receive "a generous cash prize".
All proceeds from the project will be used to establish a scholarship at the Royal College of Music. (found via gcimagazine)