Model Suvi Koponen in a new all-in-one commercial + making of for Chloé Eau de Parfum.
Bunch o’ limited edition collector bottles 2012, part 14
More limited edition collector fragrance bottles, with the usual disclaimers: in most of these cases, the juice is unchanged, just the bottle is “special” (or not, as the case may be), and some of these may not be available in the US.
More solid perfume compacts from Estee Lauder (see part 13 if you missed the last set): at left, the Private Collection Tuberose Gardenia Evening Star Perfume Compact ($195), and at right, the Pleasures Shooting Star Perfume Compact by Jay Strongwater ($295). Both are available at Saks Fifth Avenue…
Love, Chloe Eau Florale ~ new perfume
Chloé will launch Love, Chloé Eau Florale next month. The new fresh powdery fragrance for women is a flanker to 2010’s Love, Chloé…
Chloe L’Eau de Chloe ~ fragrance review
Can I pick the winners? No, I most emphatically cannot. The success of Chloé’s 2008 comeback fragrance, Chloé Eau de Parfum, took me totally by surprise — I had found the juice average at best. Granted, we all know that sometimes, the right generic but likable juice, in excellent packaging with engaging advertising, can sell very well indeed, but I did not find Chloé all that likable, in fact, I found it so unlikable and dull that I did not bother to review it.
After it did so well, I tried it several more times to see if I’d missed something. Nope. On this one, I stand firmly with Chandler Burr:
Not only is Chloé an uninteresting, clichéd floral — why are houses still launching saccharine, vaguely unidentifiable composite flowers? — it smells like a perfume masquerading as a fabric softener. What’s worse is that there are some good fabric softener scents out there; this smells cheap and slightly chemical.1
Perfumistas, by and large, seemed to agree — it has its fans, of course, but Chloé was never the darling of the perfume blogs. I confess I skipped the newer concentrations (they later did an Eau de Toilette and an Eau de Parfum Intense), and I further confess that the newest iteration, L’Eau de Chloé, got my attention mostly because of the pretty pale green color scheme…
I am ready for a fall, part the second
Model Camille Rowe-Pourcheresse in the commercial for the new L’Eau de Chloé (we had already posted the teaser). Below the jump, le making of.