Pop boy band One Direction will launch Between Us in July. The new fragrance for women is the band’s third pillar fragrance…
Britney Spears Fantasy Intimate Edition ~ new perfume
Britney Spears will launch Fantasy Intimate Edition in June. The new fragrance for women is a flanker to 2005′s Britney Spears Fantasy, and is named for the star’s sleepwear collection, The Intimate Britney Spears…
Katy Perry Mad Potion ~ new fragrance
David Beckham Beyond ~ new fragrance
David Beckham will launch Beyond, a new fragrance for men, next month…
The game needs me
“A lot of people that were in the fragrance business before, they’re not here anymore, and that’s from the celebrity side and the brand side. Fragrance is an extremely hard business,” he says. When asked why he dared to re-enter the industry now, Combs replied with his trademark confidence: “Because the game needs me.”
— Sean Diddy Combs on why he launched Sean John 3AM. Read more at Diddy's Second Coming: The Music Mogul on Why the Fragrance Game “Needs” Him and How He’s Helping You Get “Laid” at Style.