“A lot of people that were in the fragrance business before, they’re not here anymore, and that’s from the celebrity side and the brand side. Fragrance is an extremely hard business,” he says. When asked why he dared to re-enter the industry now, Combs replied with his trademark confidence: “Because the game needs me.”
— Sean Diddy Combs on why he launched Sean John 3AM. Read more at Diddy's Second Coming: The Music Mogul on Why the Fragrance Game “Needs” Him and How He’s Helping You Get “Laid” at Style.