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Browsing by tag: byredo

Puig snapped up a majority stake

Posted by Robin on 19 June 2025 Leave a Comment

Puig snapped up a majority stake in the brand in 2022 and, at the time, Byredo was reportedly valued at around €1bn.

As part of the deal, Gorham’s leadership continued as Chief Creative Officer, a role Puig said was agreed until June this year, accordintg to reports from WWD and Business of Fashion.

— Read more in Byredo founder Ben Gorham departs cult fragrance brand at Cosmetics Business.

The daily lemming

Posted by Robin on 24 April 2025 15 Comments

Very much not my lemming, but presumably it is somebody's: the limited edition Infra Luna 2.0* from Byredo. "[...] Taking inspiration from the insect world and transposing it into bold industrial design, experience, form and function intersect with the INFRA LUNA 2.0 desk lamp, the second collaboration between Ben Gorham and [light artist] Benoit Lalloz. [...] In a hybrid project combining scent and sculptural light design, the surprise is visual but also olfactory. Playing with temperature to release the scent of the candle placed underneath - the heat from the lamp’s halogen bulb melts the candle wax - has a spirit that is part lab, part installation. Creating a gentle halo of light and an additional halo of scent, the INFRA LUNA 2.0 is as inventive as it is intriguing." €2500, includes bulb but not candle, available in pink or silver. [*There was apparently a 1.0 version of this lamp back in 2022; I missed it.]

Byredo Blanche Absolu ~ new fragrance

Posted by Robin on 8 March 2025 2 Comments

Niche line Byredo has launched Blanche Absolu, a new flanker to 2009’s Blanche. Blanche Absolu follows 2024’s Mojave Ghost Absolu…

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Byredo Mojave Ghost Absolu ~ new fragrance

Posted by Robin on 3 September 2024 2 Comments

Niche line Byredo will launch Mojave Ghost Absolu, a new flanker to 2014’s Mojave Ghost…

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Byredo Desert Dawn ~ new fragrance

Posted by Robin on 9 August 2024 3 Comments

Niche line Byredo has introduced Desert Dawn, a new unisex fragrance…

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