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Browsing by tag: bertrand duchaufour

L’Entropiste ~ new niche brand

Posted by Robin on 25 March 2025 8 Comments

L’Entropiste is the new-ish Paris-based niche brand of perfumer Bertrand Duchaufour. They debut with six unisex fragrances: Altamura, Blanc Sada, Dawn Whispers, Dorian’s Spleen, Jodhpur 6am and Semence Douce…

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The niche perfumery market is saturated

Posted by Robin on 25 March 2025 3 Comments

The niche perfumery market is saturated, and standing out is a challenge. Moreover, the line between selective and niche fragrances is becoming increasingly blurred. That’s why I wanted to create a brand with a bold stance, both conceptually and olfactorily, to break away from the norm. It’s a way to elevate the discussion and take a dreamy perspective on creativity.

Through this brand, I wanted to embody my vision of life - namely, cycles that repeat themselves from a human and organic perspective. Entropy is "a physical dimension that characterises the degree of disorganisation in a system." I therefore sought to emphasise the notion of imbalance, this movement, this tipping point that’s essential for life to evolve.

— Perfumer Bertrand Duchaufour, on his L’Entropiste brand. Read more in With L’Entropiste, Bertrand Duchaufour introduces a brand with a daring spirit at Premium Beauty News.

 

Neela Vermeire Creations Eshal ~ new perfume

Posted by Robin on 18 March 2025 7 Comments

French niche line Neela Vermeire Créations has launched Eshal, a new tuberose fragrance…

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Amouage Lustre, Outlands & Reasons ~ new fragrances

Posted by Robin on 5 October 2024 6 Comments

Amouage has launched Essences, a new trio of fragrances: Lustre, Outlands and Reasons…

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Vilhelm Parfumerie Sparkling Jo ~ new fragrance

Posted by Robin on 14 December 2023 3 Comments

Vilhelm Parfumerie will launch Sparkling Jo, a new fragrance inspired by Josephine Baker…

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