“Aramis was a pioneer in men’s fragrance and is a scent that is distinctive and recognisable and one which can transcend trend and fads,” says Estée Lauder’s Trudi Loren, Senior Vice President, Corporate Fragrance Development, proudly. Which is something that certainly can’t be said of the majority of today’s bland and samey fragrance launches – few of which will be around in 2024, let alone 2064.
— Lee Kynaston pays tribute to Aramis, on the market since 1964. Read more at Aramis: the smell that just won't go away at The Telegraph.
