A short spot for Amouage Purpose 50.
Amouage Purpose 50 ~ new fragrance

Amouage has launched Purpose 50, a new fragrance in the Exceptional Extraits collection…
Amouage Lustre, Outlands & Reasons ~ new fragrances

Amouage has launched Essences, a new trio of fragrances: Lustre, Outlands and Reasons…
L’Oreal SA is considering a potential investment in Omani luxury fragrance company Amouage
L’Oreal SA is considering a potential investment in Omani luxury fragrance company Amouage, according to people familiar with the matter.
The French beauty group has been holding talks on the possible purchase of a minority stake in Amouage, the people said, asking not to be identified because the information is private. Amouage’s owner, the SABCO Group conglomerate, has discussed a valuation of more than €3 billion ($3.2 billion) for the business in any deal, according to the people.
— Read more in L’Oreal Eyes Stake in €3 Billion Perfume Brand Amouage at MSN.
Amouage Love Delight ~ new perfume

Amouage has launched Love Delight, a new floral gourmand fragrance in the Secret Garden Collection. The last in the series was 2019’s Love Mimosa…