Niche line What We Do Is Secret has launched Je M’en Fous, a new aldehydic citrus fragrance…
A Lab On Fire A Blvd. Called Sunset & Freckled and Beautiful ~ new fragrances
Niche line A Lab On Fire will launch two new fragrances, A Blvd. Called Sunset and Freckled and Beautiful, in September…
A Lab on Fire Hallucinogenic Pearl ~ fragrance review
I like to check in with A Lab On Fire on a regular basis, just to see what they’ve been up to. This brand has won my respect over the years, not just for what they do but for what they don’t do. They work with top-notch perfumers to offer unusual but wearable fragrances with quirky back-stories — some of the characteristics that originally attracted me to niche perfumery. Meanwhile, the brand maintains an opacity and reserve that are all but extinct in 2019: no interviews with photogenic creative directors (indeed, no photos of the creative director at all!), no launch parties, no ingratiating social media presence, no peppy PR emails, no free bottles sent to “influencers.”
I’ve owned What We Do In Paris Is Secret and Rose Rebelle Respawn for a long time, and I’ve liked nearly all the other fragrances I’ve sampled from this house, even if I’m chronically lagging behind the newer releases…
A Lab On Fire Hossegor ~ new fragrance
Niche line A Lab On Fire will launch Hossegor, a new woody aromatic fragrance…
A Lab On Fire And The World Is Yours ~ new fragrance
A Lab On Fire has launched And The World Is Yours, a new limited edition fragrance celebrating the 15th anniversary of niche boutique Luckyscent…