Niche line A Lab On Fire will launch two new fragrances, A Blvd. Called Sunset and Freckled and Beautiful, in September.
A Blvd. Called Sunset ~ A woody leather developed by perfumer Maurice Roucel. "When the forces of nature known as the Santa Ana’s whip down the boulevard, the neon burns a little hotter and everyone walks a bit crooked. These winds are the perfect excuse for wildness. I joyride the strip all the way to sea, radio blasting, diving into the sunset where Sunset kisses the Pacific. Or maybe I’ll stay in the city, hitting the sun-baked concrete in search of my next big break in this city of angels, fallen or otherwise. // Inspiration The Doors, Ed Ruscha" With bergamot, almond, violet, jasmine, leather accord, sandalwood, vanilla and tonka bean.
Freckled and Beautiful ~ A floriental developed by perfumer David Apel. "Sweetness, sweat on upper lip, and freedom. Sneaking time to ourselves—time for sunshine, time for grass underfoot, sand between toes, hair blown back as our bicycle speeds ahead. Music lives in every limb, every movement. Branches in blossom, the fresh earth holding us. We don’t know what will happen next—that means we can stretch out and take up this entire moment. Come play! We would have so much fun. // Inspiration America, the 1960s" With orange blossom, neroli blossom, honeysuckle, warm milk, pastry crust, salicylates, sandalwood, vanilla and heliotrope.
A Lab On Fire A Blvd. Called Sunset and Freckled and Beautiful will be $125 each for 50 ml Eau de Parfum.
(via press release)