And then, in 2002, Axe arrived. A body spray meant to split the difference between deodorant and cologne, Axe bulldozed the senses with a fragrance so strong it seemed to precede the bodies it clung to — like Febreze, or a bad reputation. Almost 20 years later, it hasn’t managed to shake its association with the scent of middle school.

— Read more in The pungent legacy of Axe Body Spray: For a generation of teens, the fragrance and its iconic ads upheld a bygone image of masculinity at Vox.