Guerlain has launched L’Heure Blanche, a new limited edition musky floral.
There are those encounters for which time stands still: the one between Guerlain and Claudine Drai, is an invitation to surrender to the senses.
French plastic artist Claudine Drai has explored the relationship between the material and immaterial, drawing and sculpture, trace and translucency, appearance and disappearance. Her art is filled with rhythm, symbols, words and perfume.
Between dream and reality, the artist's intangible, immaculate, sensory white universe inspires the elusive magic of Guerlain Perfumer’s lingering trails to bring "L’Heure Blanche" (“The White Hour”) to life. An ode to the colour white, a light and airy fragrance that whispers with perfect mystery. it plays on this same fleeting feeling, all the while magnifying a feeling of suspended time...
[...] Celestial. Pure. Aerial. Infinite. A white floral accord that endlessly unfurls under scintillating aquatic notes and roundness of milky notes within the enveloping, powdery softness of iris, white musks and amber.[...] The perfumers Delphine Jelk and Thierry Wasser composed an immaterial fragrance for the event. Inspired by the artist’s uniquely poetic universe, the Perfumer Delphine Jelk moved instinctively towards materials that would evoke the colour white. From milky notes, to musk and iris, each of her choices communicated the idea of sculpted paper. “Claudine Drai’s work immediately resonated with me. Her soft, super-white universe filled with female figures and angels, sits somewhere between dream and reality.”
Guerlain L’Heure Blanche is €600 for 125 ml Eau de Parfum + 20 ml white leather travel spray (145 ml total). 1888 numbered editions were produced.