Fun fact: More people are wearing booze than drinking it. Or rather, they're preferring boozy perfumes to the bar. Global alcohol consumption is historically at the lowest it's been in 94 years (according to Gallup), but boozy perfume releases are selling in record numbers. Gen Z and younger generations are far less likely to drink alcohol nowadays, preferring low- and no-alcohol beverages and social settings, and they're also more likely to spend more money on perfumes.

— Read more in Nobody’s Drinking, but Everyone Wants to Smell Like They Are at Harper's Bazaar.

IFF’s research suggests GLP-1 therapies may increase interest in scent as a source of sensory pleasure. The company, one of the world’s largest flavor and fragrance houses, is already using these insights to select notes and develop fragrances designed to trigger emotional responses. Givaudan has found an overall rise in interest in fragrance among GLP-1 users. The Swiss fragrance house is expanding its gourmand portfolio with scents that recreate layered cakes such as banoffee, panettone, and cupcakes.

— Read more in Plate to perfume: Are GLP-1s fueling the gourmand fragrance boom? at Personal Care Insights.