Autumne West, national beauty director at Nordstrom, has noticed growing consumer interest in peach fragrances. “We’re seeing customers reach for fragrances that feel juicy and bright, an ode to summer and the kind of scent you can throw on every single day—and peach sits right at the heart of that,” she says. “The words I keep hearing are ‘fresh,’ ‘happy,’ and ‘juicy.’ Everyone's chasing that sunny-glow, soft-focus-filter feeling, and a good peach delivers it the second it hits your skin.”

— Read more in Peach Fragrances Do ’90s Nostalgia Right at Allure.