As part of the Grasse revival, one of the world's largest fragrance companies, DSM-Firmenich, opened Villa Botanica, a private retreat for its top perfumers to discover new smells. The master noses, as they are known in the industry, create perfumes for brands such as Valentino and Gucci. Company master nose Honorine Blanc said she thinks the Grasse of today holds more significance for the industry than ever before.

— Read more in Grasse, birthplace to Chanel No. 5, is experiencing a perfume revival at CBS News.